PITTSBURGH–(BUSINESS WIRE)–
MEI,
the global provider and thought leader in Trade Promotion Management
(TPM) solutions, concluded a milestone year with the signing of five
additional clients in the fourth quarter, totaling a record-breaking 25
new business wins for 2011. The company increased the number of deals it
closed by 56 percent over 2010 and signed some of America’s number one
brands and category leaders along the way, including Sabra
Dipping Company, Chobani,
Stash
Tea, Blue
Diamond and popchips.
MEI capitalized on the company’s year-end momentum and secured Miami,
Florida-based Lakewood
Juices as its first win of 2012, just weeks into the New
Year.
True to form, MEI was well-positioned at the start of 2011 and made
headlines with the February debut of TradeInsight,
its affordable Software-as-a-Service (SaaS) tool to plan, execute and
analyze trade spend all in one place. TPM best practices among small and
mid-sized Consumer Packaged Goods (CPG) manufacturers gained traction in
2011, further positioning the intuitive and easy-to-use TradeInsight
software as a low-risk, high-reward solution to homegrown tools. This
shift in the marketplace afforded MEI to achieve steady growth,
especially among CPG companies in the natural and organic space.
In addition to its notable new business deals in the food and beverage
industry, MEI was the first TPM solution provider to launch a mobile
trade promotion management application designed for the iPhone and iPad.
MEI kicked off summer 2011 with the debut of TI
Mobile for TradeInsight. The free app gives
TradeInsight clients 24/7 mobile access to trade promotion data while
traveling or on-the-go. The company then introduced a TradeInsight Alliance
Partner Program in the fall to further educate and extend
its outreach within the CPG industry.
“2011 was a landmark year for us,” says Lorne Schwartz, CEO of MEI. “We
exceeded industry expectations, signed an unprecedented number of new
deals and continued to flex our innovative muscle with the TradeInsight
and TI Mobile launches. The company is well positioned for continued
growth in 2012 with visionary strategies in place that will move trade
promotion management to the next level for our clients. It’s going to be
a phenomenal year for the company.”
MEI plans to continue its trailblazing efforts into 2012 by extending
the functionality of its TradeInsight application with Trade Promotion
Optimization (TPO) capabilities for an all-inclusive trade promotion
management solution. The company will offer a sneak peek of TradeOptimizer,
as well as future strategies and innovations, during the MEI
2012 User Conference which will bring its 70+ clients
from across the U.S. and Canada together May 14-16 in Cleveland, Ohio,
at the Rock and Roll Hall of Fame.
About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion
Management (TPM) solutions, offers the only TPM software application in
the marketplace that provides visibility of spending from the warehouse
dock to the consumer. Founded in 1983, the company gives Consumer
Packaged Goods manufacturers the power to integrate TPM into existing
sales and marketing accounting systems to better track trade spend
performance across the entire supply chain. TradeInsight’s low-cost
Software-as-a-Service (SaaS) application can be deployed in a matter of
weeks not months with no upfront fees and a proven return on investment
within the first year. To learn how to sell more and spend smarter,
visit www.TradeInsight.com,
call 800-463-6634 or browse TradeInsight’s online
resource library of whitepapers, webinars and industry-related
articles. Connect with TradeInsight on LinkedIn,
follow the company on Twitter
and become a fan on Facebook.
MEI
Jamie Maier, 412-925-8082
jmaier@tradeinsight.com
Article source: http://finance.yahoo.com/news/25-deals-launch-tradeinsight-makes-135300131.html

Recipe: 